Email: rafal.michalski@pwr.edu.pl

Unit: Faculty of Management (N) » Department of Management Systems and Organizational Development

Office

ul. Smoluchowskiego 25
50-372 Wrocław
building B1, room 415a
phone +48 71 320 4212

Research fields

• Marketing: e-Business, graphic information conveyance, digital signage (studies involving eye tracking and face reading)

• Ergonomics: digital human modeling (anthropometry), workload Assessment,

• Facility layout optimization: in production and logistics management, interface and ergonomic design

• Fuzzy sets, lingguistic patterns, hidden Markov models for understanding visual behaviour

---

Manager, Principal Investigator, and investigator in Major external projects (NCN, National Science Centre, OPUS)

2020 – 2025	Kierownik projektu NCN Inteligentne podejścia do rozmieszczania obiektów w zarządzaniu, produkcji i logistyce. Projekt z zakresu badań podstawowych (OPUS 19, panel: HS4) nr 2019/35/B/HS4/02892. Środki przyznane: 307 200 zł
2019 – 2022	Wykonawca (przygotowanie badań z wykorzystaniem analizy ConJoint, przetwarzanie, analiza i interpretacja wyników) projektu NCNDyfuzja samochodów osobowych wykorzystujących paliwa alternatywne w Polsce: badanie empiryczne preferencji konsumentów oraz modelowanie agentowe rozwoju rynku. Projekt z zakresu badań podstawowych (OPUS15, panel: HS4) nr 2018/29/B/HS4/00069. Środki przyznane: 473 200 zł. Kierownik: dr inż. Anna Teresa Kowalska-Pyzalska
2018 – 2021	Kierownik projektu NCN Analiza i modelowanie wizualnych procesów uwagowych w cyfrowym przekazie marketingowym. Projekt z zakresu badań podstawowych (OPUS 14, panel: HS4) nr UMO-2017/27/B/HS4/01876. Środki przyznane: 275 800 zł
2012 – 2016	Kierownik projektu NCN Modele aktywności wzrokowej człowieka w przetwarzaniu informacji marketingowych w systemach "digital signage". Projekt z zakresu badań podstawowych (OPUS 2, panel: HS4) nr UMO-2011/03/B/HS4/03925. Środki przyznane: 179 790 zł
2012 – 2016	Główny wykonawca projektu NCN Elastyczne algorytmy problemu rozmieszczania obiektów w zarządzaniu produkcją i logistyce. Projekt badawczy z zakresu badań podstawowych (OPUS 2, panel: HS4) nr UMO-2011/03/B/HS4/04532. Środki przyznane: 179 400 zł
2012 – 2016	Główny wykonawca projektu NCN Analiza i modelowanie procesu przetwarzania informacji wzrokowej w układzie człowiek - maszyna. Projekt z zakresu badań podstawowych (OPUS 2, panel: ST8) nr UMO-2011/03/B/ST8/06238. Środki przyznane: 195 390 zł

Major papers

• Grobelny J., Michalski R. (2024). Linguistic pattern-based facility layout optimization in designing sustainable manufacturing systems. IEEE Transactions on Fuzzy Systems, 1-12. https://doi.org/10.1109/TFUZZ.2024.3426946

• Michalski R. (2024). The influence of product digital visual presentation on purchase willingness: e ffects of roundedness axes and degree, Multimedia Tools and Applications, 83 (1), 2173-2202.http://dx.doi.org/10.1007/s11042-023-15786-z

• Michalski R., Zaleski S.(2024). Success Factors in Management of IT Service Projects: Regression, Confirmatory Factor Analysis, and Structural Equation Models, 15(2), 105. http://dx.doi.org/10.1016/j.knosys.2022.108497

• Schneider J., Kuchta D., Michalski R. (2023). A vector visualization of uncertainty complementing the traditional fuzzy approach with applications in project management, Applied Soft Computing, 137, 110155. http://dx.doi.org/10.1016/j.asoc.2023.110155

• Płonka M., Grobelny J., Michalski R. (2023). Conjoint Analysis Models of Digital Packaging Information Features in Customer Decision-Making. International Journal of Information Technology and Decision Making, 22(5), 1551-1590. http://dx.doi.org/10.1142/S0219622022500766

• Grobelny J., Michalski R. (2022). Linguistic patterns as a framework for an expert knowledge representation in agent movement simulation. Knowledge-Based Systems. 243, 108497, 1-21.https://doi.org/10.1016/j.knosys.2022.108497

• Kowalska-Pyzalska A., Michalski R., Kott M. A., Skowrońska-Szmer A., Kott J. (2022). Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis, Renewable & Sustainable Energy Reviews. vol. 155, art. 111776, s. 1-28. https://doi.org/10.1016/j.rser.2021.111776

• Zaleski S., Michalski R. (2021). Success factors in sustainable management of IT service projects: exploratory factor analysis. Sustainability, 13(8), 4457. http://dx.doi.org/10.3390/su13084457

• Grobelny J., Michalski R. (2020). Preventing Work-Related Musculoskeletal Disorders in Manufacturing by Digital Human Modeling. International Journal of Environmental Research and Public Health, 17, 22, 8676. http://dx.doi.org/10.3390/ijerph17228676

• Ulutas, B. H., Özkan, N. F., & Michalski, R. (2019). Application of hidden Markov models to eye tracking data analysis of visual quality inspection operations. Central European Journal of Operations Research. https://doi.org/10.1007/s10100-019-00628-x

• Grobelny J., Michalski R. (2019). Effects of scatter plot initial solutions on regular grid facility layout algorithms in typical production models. Central European Journal of Operations Research. 28(2), 601–632. http://dx.doi.org/10.1007/s10100-019-00632-1

• Michalski R. (2018). Information presentation compatibility in a simple digital control panel design: eye-tracking study. International Journal of Occupational Safety and Ergonomics. https://doi.org/10.1080/10803548.2017.1317469 

• Grobelny J., Michalski R. (2017). A novel version of simulated annealing based on linguistic patterns for solving facility layout problems. Knowledge-Based Systems, 124, 55-69. https://doi.org/10.1016/j.knosys.2017.03.001 

• Grobelny J., Michalski R. (2015). The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product. Computers in Human Behavior, 43, 85-100. https://doi.org/10.1016/j.chb.2014.10.036 

• Michalski R. (2014). The influence of color grouping on users’ visual search behavior and preferences. Displays, 35(4), 176-195. https://doi.org/10.1016/j.displa.2014.05.007 

• Michalski R., Grobelny J. (2014). Designing emergency-medical-service helicopter interiors using virtual manikins. IEEE Computer Graphics and Applications, 34(2), 16–23. https://doi.org/10.1109/MCG.2014.26 

• Grobelny J., Michalski R. (2011). Various approaches to a human preference analysis in a digital signage display design. Human Factors and Ergonomics in Manufacturing & Service Industries, 21(6), 529-542. https://doi.org/10.1002/hfm.20295 

• Michalski R. (2011). Examining users’ preferences towards vertical graphical toolbars in simple search and point tasks. Computers in Human Behavior, 27(6), 2308-2321. https://doi.org/10.1016/j.chb.2011.07.010 

• Michalski R., Grobelny J. (2008). The role of colour preattentive processing in human-computer interaction task efficiency: a preliminary study, International Journal of Industrial Ergonomics. 38(3–4), 321–332. https://doi.org/10.1016/j.ergon.2007.11.002 

• Michalski R., Grobelny J., Karwowski W. (2006). The effects of graphical interface design characteristics on human-computer interaction task efficiency. International Journal of Industrial Ergonomics, 36(11), 959–977. https://doi.org/10.1016/j.ergon.2006.06.013 

Papers in DONA database

---

1	Article 2023 A vector visualization of uncertainty complementing the traditional fuzzy approach with applications in project management. Applied Soft Computing. 2023, vol. 137, art. 110155, s. 1-11. ISSN: 1568-4946; 1872-9681 Resources:DOIURLSFX
2	Article 2023 Marta Płonka, Conjoint analysis models of digital packaging information features in customer decision-making. International Journal of Information Technology & Decision Making. 2023, vol. 22, nr 5, s. 1551-1590. ISSN: 0219-6220; 1793-6845 Resources:DOISFX
3	Article 2022 Linguistic patterns as a framework for an expert knowledge representation in agent movement simulation. Knowledge-Based Systems. 2022, vol. 243, art. 108497, s. 1-21. ISSN: 0950-7051; 1872-7409 Resources:DOISFX
4	Article 2022 Consumer preferences towards alternative fuel vehicles. Results from the conjoint analysis. Renewable & Sustainable Energy Reviews. 2022, vol. 155, art. 111776, s. 1-28. ISSN: 1364-0321; 1879-0690 Resources:DOIURLSFX
5	Article 2021 Gerhard-Wilhelm Weber, Modeling human thinking about similarities by neuromatrices in the perspective of fuzzy logic. Neural Computing & Applications. 2021, vol. 33, s. 5843-5867. ISSN: 0941-0643; 1433-3058 Resources:DOISFX
6	Article 2020 Preventing work-related musculoskeletal disorders in manufacturing by digital human modeling. International Journal of Environmental Research and Public Health. 2020, vol. 17, nr 22, art. 8676, s. 1-19. ISSN: 1661-7827; 1660-4601 Resources:DOISFX
7	Article 2020 Berna Haktanirlar Ulutas, Application of hidden Markov models to eye tracking data analysis of visual quality inspection operations. Central European Journal of Operations Research. 2020, vol 28, nr 2, s. 761-777. ISSN: 1435-246X; 1613-9178 Resources:DOIURLSFX
8	Article 2018 Information presentation compatibility in the simple digital control panel design: eye-tracking study. International Journal of Occupational Safety and Ergonomics. 2018, vol. 24, nr 3, s. 395-405. ISSN: 1080-3548 Resources:DOISFX
9	Article 2017 A novel version of simulated annealing based on linguistic patterns for solving facility layout problems. Knowledge-Based Systems. 2017, vol. 124, s. 55-69. ISSN: 0950-7051 Resources:DOISFX
10	Article 2015 The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product. Computers in Human Behavior. 2015, vol. 43, s. 85-100. ISSN: 0747-5632 Resources:DOISFX